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Predator No. 19 · 2023

Predator Accuracy

The Essential Predator

adidas Predator Accuracy+ from 2023, laceless, in black, white and pink
Image: adidas

By 2023, the Predator had lived through comebacks and controversies, through maximalism and refinement. The Accuracy was adidas’s attempt to distil all of it into a single, essential statement.

The name was the brief. Not control for its own sake, not surface engineering as spectacle — accuracy. The repeatable, reliable delivery of the ball to the exact place the player intended.

The grip came from HIGH DEFINITION GRIP: tiny rubber elements designed to hold the ball at the moment of contact. The upper used HYBRIDTOUCH, a coated microfibre for a softer, more moulded fit, with Primeknit around the collar and a FACETFRAME soleplate underneath. The look was classic Predator — a black base and contrasting Three Stripes.

The Accuracy was the Predator not trying to shock or provoke, but simply to deliver. Quietly, repeatedly, exactly where intended.