Research · 4 papers
Predator Research
Independent, sourced research on the money behind the Predator, free to read, download and cite.
Research Paper 05
One Boot in Eight
The global football boot market, and how much of it is the Predator
How big is the football boot market, and how much of it is the adidas Predator? Nike, adidas, Puma and the challengers, with a sourced model and PDF.
Research Paper 03
The Price of an Idea
Craig Johnston, László Oroszi and the royalties behind the Predator
Craig Johnston sold his Predator patent in 1998; László Oroszi fought adidas in court for 15 years. What each was paid, and what their ideas were worth.
Research Paper 02
The Predator Economy
Where it is made, where it sells and what it is worth
How much is the adidas Predator worth? A sourced model of Predator sales, profit, factories, markets and spin-offs.
Research Paper 01
The Price of a Signature
Boot deals, kit deals and the money behind the Predator
What the biggest football boot and kit deals are worth, from Beckham's $160.8m lifetime adidas contract to Manchester United's £900m kit deal.