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Predator vs F50: The 'It's Time to Choose' Film (2026)
Beckham, Zidane and Pogba run a Predator syndicate in adidas's 2026 film, and adidas asks you to pick a side.
In January 2026, adidas pitted two of its own boot families against each other. The Predator vs F50 campaign asked players to choose a side. The F50, with Lamine Yamal, stood for chaos. The Predator, with Jude Bellingham, stood for control.
Then, around 23 January, came the film that gave the Predator side its attitude. “It’s time to choose” brings back Predator legends from several eras, playing a very different kind of team.
The Premise
Zinedine Zidane, David Beckham, Paul Pogba, Kaká, Xavi and Alessandro Del Piero play members of an underground international syndicate, in competition with an unseen rival, presumably Team F50. Goal’s report describes Zidane as the boss and Pogba reporting that everything is in place. Kaká, Xavi and Beckham are out on the ground in cities including Madrid, Liverpool, Barcelona and Milan.
The film borrows from heist and crime movies, with Pogba using a payphone to warn the others that the other side is moving fast. Beckham, among piles of new Predators, says they will need far more stock. Del Piero, who wore both Predators and F50s in his career and is nicknamed “the Zebra” in the film, is not sure. Zidane gives the order to ship more, and the moment to choose approaches.
Why the Casting Matters
The cast is a roll call of Predator names, and several of them, including Beckham, Zidane, Del Piero and Pogba, starred in earlier adidas Predator adverts. See our pages on David Beckham and Xavi for their Predator stories.
Control Versus Speed
adidas football’s general manager Sam Handy described the two boots as representing opposing forces in the modern game, raw speed and ultimate control, and challenged players from grassroots to the professional game to choose their side.
The boot at the centre was the Predator 26, in a white colourway with a red forefoot, the fold-over tongue and stripes drawing on the Predator Precision, according to Goal. If you’re deciding between this and last year’s boot, see our Predator 26 vs 25 comparison.
The campaign was expected to run across spring and summer 2026, and Goal expected it to carry on towards the World Cup. Goal also speculated that a reply from the F50 side, with Messi among the possible names, might follow. We haven’t confirmed one.
Frequently Asked Questions
What is the “It’s time to choose” advert?
It is a January 2026 adidas film in which Zidane, Beckham, Pogba, Kaká, Xavi and Del Piero play members of an underground syndicate spreading Predators around the world. It is part of the Predator vs F50 campaign.
What is the Predator vs F50 campaign?
adidas launched it in January 2026, asking players to choose between the F50 (raw speed and chaos, with Lamine Yamal) and the Predator (control, with Jude Bellingham).
Who stars in “It’s time to choose”?
Zinedine Zidane, David Beckham, Paul Pogba, Kaká, Xavi and Alessandro Del Piero.
Which is better, the Predator or the F50?
adidas frames it as a question of playing style, not quality. The F50 is its speed boot and the Predator its control boot.
Read more: Predator 26 · Predator 26 vs 25 · David Beckham